Harnessing Emotional Intelligence for business success
Excited to introduce you to an inspiring conversation with Mariana Cañavera Herrera, a go-to expert on human-centered marketing, and her journey of navigating identity and compassion in a Global World: A Colombian in Sweden 🌟
In this episode, Mariana shares her fascinating journey from Colombia to Sweden, offering deep insights into marketing that truly prioritizes compassion, empathy, and sustainability. 🌍💖
Join us as Mariana discusses the importance of understanding customer needs and building long-term relationships. She emphasizes how integrating human-centered design can transform marketing strategies. We also explore the unique challenges faced by internationals in Sweden and the vital role of mental health, inclusion, and community support systems like ‘She Told Me a Story.’ 🌟
Mariana’s wisdom on adapting to new cultures, balancing professional goals with personal growth, and evolving marketing practices is not to be missed. Whether you’re in marketing or simply passionate about empathetic and ethical business practices, this conversation will resonate with you.
🎧 Tune in now for a compelling discussion that will inspire and enlighten you. Don’t miss out on the chance to learn from Mariana’s incredible journey and expertise!
Show notes:
00:20 The Challenges of Being an International in Sweden
03:21 Introducing Mariana: A Human-Centered Marketer
04:22 Diving Deep into Human-Centered Marketing
12:05 The Importance of Compassion in Business and Marketing
17:57 Integrating Compassion into Every Aspect of Marketing
20:56 Navigating the Complexities of Human-Centered Marketing
28:03 Exploring Human-Centeredness in Work and Life
32:23 The Role of Collaboration and Emotional Intelligence in Leadership
37:02 Building Community and Belonging in a New Country
41:42 The Challenges and Joys of Being an International in Sweden
50:33 Closing Thoughts on Openness and Connection
Find Mariana on LinkedIN here
