Compassion in Business: The art of human-centered marketing

Excited to introduce you to an inspiring conversation with Mariana Caรฑavera Herrera, a go-to expert on human-centered marketing, and her journey of navigating identity and compassion in a Global World: A Colombian in Sweden ๐ŸŒŸ

In this episode, Mariana shares her fascinating journey from Colombia to Sweden, offering deep insights into marketing that truly prioritizes compassion, empathy, and sustainability. ๐ŸŒ๐Ÿ’–

Join us as Mariana discusses the importance of understanding customer needs and building long-term relationships. She emphasizes how integrating human-centered design can transform marketing strategies. We also explore the unique challenges faced by internationals in Sweden and the vital role of mental health, inclusion, and community support systems like ‘She Told Me a Story.’ ๐ŸŒŸ

Mariana’s wisdom on adapting to new cultures, balancing professional goals with personal growth, and evolving marketing practices is not to be missed. Whether you’re in marketing or simply passionate about empathetic and ethical business practices, this conversation will resonate with you. 

๐ŸŽง Tune in now for a compelling discussion that will inspire and enlighten you. Don’t miss out on the chance to learn from Mariana’s incredible journey and expertise!

Show notes:

00:20 The Challenges of Being an International in Sweden

03:21 Introducing Mariana: A Human-Centered Marketer

04:22 Diving Deep into Human-Centered Marketing

12:05 The Importance of Compassion in Business and Marketing

17:57 Integrating Compassion into Every Aspect of Marketing

20:56 Navigating the Complexities of Human-Centered Marketing

28:03 Exploring Human-Centeredness in Work and Life

32:23 The Role of Collaboration and Emotional Intelligence in Leadership

37:02 Building Community and Belonging in a New Country

41:42 The Challenges and Joys of Being an International in Sweden

50:33 Closing Thoughts on Openness and Connection

Find Mariana on LinkedIN here

Harnessing Emotional Intelligence for business success


The Whitepaper

Download here

What does it take to make people see more potential and act on opportunities?

Unlock the Power of Regenerative Leadership! Elevate Your Team's Well-Being and Performance with Our Innovative EI Workshop.

About Nic

Nic is a Designer, turned Cultural Adaptation Coach, turned Positive Psychology Practitioner and Workshop Facilitator.

She lived in 7 different countries, on three different continents, speaks 6 languages, and an avid advocate for the Inner Development Goals and on a mission to help design belonging and raise hope for all.

Meet with Nic via zoom