We’ve turned friendship into a subscription service.
We swipe right on connection, then let algorithms decide who stays. We ghost not out of malice, but because our culture has taught us that relationships—like everything else—should be frictionless, efficient, and disposable. “Too busy” is code for “not worth the effort.” But what if the effort is the point?
Ghosting isn’t just rudeness. It’s the logical endpoint of a world that treats people like notifications: easy to ignore, easy to archive. We’ve internalized the market’s logic—if it doesn’t serve me instantly, why bother?—and applied it to the very bonds that make life meaningful. But friendship was never meant to be a transaction. It’s not a networking opportunity, a productivity hack, or a line item on your calendar. It’s a practice of liberation.
So here’s a radical idea: Be the friend you wish you had.
That means sending the “I miss your face” text even when it feels awkward. It means showing up not because it’s convenient, but because care is not a commodity. It means designing your life around the truth that love is a verb—one that demands time, attention, and the courage to be messy.
The antidote to ghosting isn’t guilt. It’s reciprocity as resistance. It’s saying: “I refuse to treat you like an optional app. I refuse to let ‘later’ become never.” Because the people who matter won’t remember how perfectly you optimized your schedule. They’ll remember how you made them feel: seen, chosen, irreplaceable.
Friendship isn’t something you have. It’s something you keep. And keeping it requires a rebellion—against hustle culture, against the myth of self-sufficiency, against the lie that connection can wait.
Why listen to this episode?
Because we’re not just talking about friendship—we’re dismantling the systems that make it feel impossible. This isn’t another lecture on “making time.” It’s a call to reclaim your right to belong. You’ll walk away with:
✅ The hidden cost of “passive income” culture (and why it’s stealing your friendships).
✅ How to turn spontaneity from a luxury into a relational superpower.
✅ The unspoken rules of friendship after 40—and how to rewrite them.
Press play if you’re ready to stop waiting for “someday” and start building the friendships you deserve.
